From the Founder: Gwinnett Place CID, The Economic Engine of Gwinnett County

This article was originally published on the blog of the Gwinnett Place CID

The Gwinnett Place CID area has been the commercial heart of Gwinnett County since its creation in the 1980's and 1990's. Since that time, it has seen many changes with new businesses coming and going, new infrastructure and many demographic shifts. Given these changes, Gwinnett Place CID’s board wanted to know, just how much is area is contributing to Gwinnett County’s economy. 

In the summer of 2017, they commissioned an analysis from our firm to better understand the economic impacts of the area. An economic impact analysis measures the economic activity occurring in an area from a wide variety of perspectives:

  • What do businesses contribute to the local economy?
  • How many people work in the area, in what types of businesses and what do they earn?
  • How many visitors come to an area and what do they spend during their visit?
  • How much tax revenue is generated for local governments from the economic activity in the area?
  • What is the total economic impact of the area in terms of the direct spending by businesses, residents and visitors and what are the indirect economic effects from additional rounds of spending by employees, residents and visitors and the goods and services purchased by local businesses in the Gwinnett economy?

All these elements together equal the total economic impact of the area.

From our research, we learned that the Gwinnett Place CID is a major economic engine for Gwinnett County from a wide range of perspectives. The area represents only 1 percent of the land area of Gwinnett County, yet it has over 13.3 million square feet of commercial development, the largest concentration in the County. Of that total, 7.8 million is retail space. In terms of office space, 23 percent of the County’s Class A office space is in Gwinnett Place. 

All of this commercial development results in 24,500 people who are employed in the area, 7 percent of all jobs in the County, and, contrary to the general belief, those jobs are not all in retail, with only 24 percent in that sector. Jobs in finance, insurance, management, professional and technical fields are well represented—in fact, many of the “premium jobs” in the County are located in Gwinnett Place.

Gwinnett Place has long been known as a retail destination, with more than $1.1 billion in retail sales annually, most of which comes from demand from outside the immediate market area. Restaurants are a major component of the retail sector with more than 170 restaurants offering a world-spanning range of cuisines and dining options.

The area’s 18 hotels attract over 542,000 room nights and $59 million in hospitality revenue annually.

The direct economic impact from Gwinnett Place area is $4.5 billion annually. This stimulates an additional $5.0 billion in economic activity in the Georgia economy for a total economic impact — direct and indirect — of $9.5 billion annually, making Gwinnett Place The Economic Engine of the County.

Another important contribution of Gwinnett Place is the taxes it generates to support Gwinnett County and the Gwinnett County School System. Gwinnett Place generates almost $55 million in property, sales, and hotel taxes to Gwinnett County and the School System annually. It costs the County and School System approximately $18.5 million to service the needs of residents, businesses and employees in the area. As a result, Gwinnett Place is generating a substantial annual surplus in local governmental revenues of more than $36 million per year. The County uses these revenues to support service delivery and education costs in other parts of Gwinnett County. 

Again, considering that Gwinnett Place is only 1 percent of the land area of Gwinnett County, the amount of economic activity that is generated annually from this area is most impressive.  And as redevelopment and economic growth occurs over the coming decade, the economic impact of Gwinnett Place will grow substantially from its impressive economic base.

Hopefully, this overview has given you a flavor of the many dimensions of the Gwinnett Place economy. If you would like to learn more about our firm, please visit our website at blagroup.com.  If you have any questions about this analysis, please contact Jonathan Gelber at jonathan@blagroup.com. If you’re interested in redevelopment opportunities in Gwinnett Place, contact Joe Allen at jallen@gwinnettplacecid.com.

 

Ken Bleakly, Founder of the Bleakly Advisory Group

Ken Bleakly, Founder of the Bleakly Advisory Group

Season's Greetings from Bleakly Advisory Group

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At the end of each year, we like to reflect on the Atlanta region’s real estate and economic development trends that shaped our work over the past 12 months and share our insights with our close clients and friends. Before we dig into the trends, we would like to THANK YOU for being a friend of Bleakly Advisory Group as we move into our 17th year in business.

2017 was another great year for the metro Atlanta region. If 2018 is anything like it, the best is yet to come. The past year saw a continuation of quality growth trends in Atlanta, as the region maintains its position as one of America’s hotbeds for innovation in business, technology, and transportation, entertainment, as well as real estate development.

Bustling Downtown Duluth

Bustling Downtown Duluth

While the region’s residents and companies continue to rediscover and strengthen the urban core, development momentum is not confined to the Atlanta city limits. Outlying areas are also in the midst of expansion and growth, as suburban downtowns and town centers across the region continue to reinvent themselves for new generations of Georgians seeking urban amenities outside of the regional urban core.

Since 2010, the Atlanta region added over 550,000 residents and over 170,000 new housing units—30,000 in 2017 alone. Since 2012, a third of those new units were multifamily, reflecting the persistent demand for modern, more urban housing stock, driven by Millennials as well as downsizing Baby Boomers.

The trend of mixed-use, walkable multifamily developments has not yet run its course and continues to grow. The next trend in the region, and nationally, is to find out how to make homeowners out of those Millennials with more affordable, diverse housing products.

The Atlanta region’s population and household growth is driven largely by dynamic employment growth. Since 2010 we’ve added almost 700,000 new jobs -- effectively adding as many jobs in seven years as the total number of jobs in the entire Raleigh, NC region. By winning fierce economic development battles with our peers in nearby states, we fortify our position as the undisputed capital and hub city of South.

To paraphrase: Atlanta still has something to say. Energetic new college graduates, as well as seasoned industry veterans, continue to set their sights on Atlanta as a land of opportunity for professional and personal growth. Increasingly, our region is the location of choice to make an impact on the world. Which makes us wonder - is anyone in Seattle taking note?

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2017 saw the introduction or progression of many large, ambitious ideas that will fundamentally change the city and region. From plans for massive redevelopment in the Gulch and South Downtown, transformational vision of Summerhill at the Turner Field redevelopment, to the Battery in Cobb County, booming development along Memorial Drive, and a brand new town center in Alpharetta, growth and development continues at a staggering pace. The opening of more of the Atlanta BeltLine promises to bring about a continued improvement in the quality of life for Atlantans. It has become a model for the nation: investment goes in, magic begins. Moreover, the promise of further equitable development got a boost in 2017 with the city’s introduction of an inclusionary zoning provision along the BeltLine.

With Georgia's burgeoning film industry, Midtown's internationally acclaimed tech boom, and the city's changing skyline. We're confident that the growth trends will only continue in 2018 and beyond.

Bleakly Advisory Group had the privilege of working on a variety of incredibly impactful assignments in 2017. Our work for Central Atlanta Progress on the Downtown real estate market analysis was essential to the recently-approved Downtown Atlanta Master Plan, which will guide growth, investment, and development downtown for the next 15 years. Additionally, our retail market analysis for the Westside Future Fund’s Land Use Action Plan helped to get that plan ratified recently. We spent many fulfilling hours at community meetings in neighborhoods such as English Avenue and Vine City, ensuring that our work aligned with the community’s vision. Our work on Atlanta’s Westside with renowned urbanist Dhiru Thandani helped us bring home a coveted Charter Award from the Congress for the New Urbanism in May.

We also worked with many developers in the private sector to find creative solutions and products to fit the region's growing demands. Nevertheless, more must be done to meet the affordability needs of the region. In 2017, Bleakly Advisory Group assisted several organizations including the Urban Land Institute, Atlanta BeltLine, Inc., and Enterprise Community Partners to turn the market towards a more inclusive, affordable Atlanta. We look forward to welcoming a new mayor, Keisha Lance-Bottoms, as she continues to make affordability a key priority and seizes the many opportunities that the city has to address this vital concern.

Douglasville's historic town center

Douglasville's historic town center

As Atlanta changes, so too are smaller cities throughout the region changing in their own ways, often rediscovering the value of their historic downtowns and leveraging their town centers for future growth. Bleakly worked with over 20 different initiatives to redevelop these downtowns and commercial corridors into the kind of more walkable, urban places that are in high demand throughout the region. We are particularly proud of our continuing work in helping numerous Georgia cities with creating and using various economic development tools, including tax allocation districts.

2017 was without a doubt one of the busiest years in the Bleakly Advisory Group's 16-year history. Geoff Koski advanced to President, working with Ken Bleakly to continue the legacy of expertise and knowledge the firm is known for. After 10 years in Sandy Springs, we moved our office to Midtown, putting us closer to the action, and many of our colleagues and friends in the industry. Our work has often transitioned from our traditional consulting role to other development services like implementing developer agreements, which in the case of the city of Duluth resulted in around $50 million in investment. Additionally, we have expanded our market reach, with major assignments in South Carolina, North Carolina, and Tennessee. We also welcomed two new research assistants, Sara Patenaude and Candler Vinson to the team.

All signs point to 2018 being another very productive year. We’re off to an early start; we are underway in developing comprehensive plans for both Gwinnett County and the City of Rome/Floyd County, as well as an exciting mixed-use market analysis for a key infill property in Greenville, SC. As the Atlanta region, and the Southeast continue to grow, we hope you have a wonderful rest of 2017 and we look forward to working with you in the new year.

BAG in the News: BAG Delivers Telling Demographic Report to Forsyth County Commission

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The Forsyth County News ran an article on BAG's recent demographic analysis of Forsyth County that had some surprising results.

“The real strong takeaway from this is that there is sort of a perfect demographic storm here where there are four key trends that are interacting with each other in a really interesting way,” BAG's Jonathan Gelber told commissioners.

The report found that, due to the particular mix of senior tax exemptions and good school system, the County has a disproportionate generational spread, of which the most populous age cohorts fall into Generation X (35-54 years old) or their children in Generation Z (0-14). Forsyth also has a lack of residents age 15-34 (A.K.A. Millennials), which could be the result of multiple factors including housing costs, a lack of amenities for that age group, or other factors.

If this demographic trend continues and Forsyth County's population continues to shift towards a majority older, tax-exempt population, it could have significant ramifications for the County's revenue.

To read the full article, click here

Glynn County Board of Education votes to join Brunswick TAD efforts

Historic downtown Brunswick, GA

Historic downtown Brunswick, GA

Last week, the Glynn County Board of Education voted 6-1 to join the proposed Tax Allocation District of the City of Brunswick, GA. This TAD aims to spur private development by increasing the City's infrastructure investment and freezing property taxes within the district at current levels for 10-25 years. Consensus for the TAD has been building for years and the Board of Education is the latest organization to show support. “We’ve got to do something to the city of Brunswick and I think we need to move forward with it," said school board member, Millard Allen. "I know the long-term scares a lot of people, but that’s kind of the way it works.”

The Glynn County Commission has not yet voted to agree to the TAD either, but has voiced support for the initiative. Although the details are not yet concrete, all of us at Bleakly Advisory Group would like to congratulate the City of Brunswick on this milestone towards formation of their first TAD and share our support for this district.

Read more about the City of Brunswick TAD via The Brunswick News.

McDonough Hires BAG to Assist Annexation Efforts

City of McDonough with areas considered for annexation in yellow. (The Henry Herald)

City of McDonough with areas considered for annexation in yellow. (The Henry Herald)

The City of McDonough recently engaged Bleakly Advisory Group by to conduct a feasibility study on three different proposed annexation boundaries. The three proposals seek to create a more uniform city boundary, as well as plan for future growth and economic sustainability. “There’s just been a lot of confusion (among citizens) and we feel like we can clear up a lot of that,” with a more cohesive city boundary, says City Administrator Keith Dickerson.

Read more about the different annexation scenarios on the Henry Herald.

ABC Highlights BAG Gwinnett Place Economic Impact Analysis

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The Atlanta Business Chronicle featured BAG's latest report on the Gwinnett Place Community Improvement District (GPCID), which highlighted the immense economic impact of the CID on the county as a whole. "We're only 1 percent of the entire land area of Gwinnett County, but as the main commercial core, our area of influence provides a massive economic impact to the county," says Joe Allen, Executive Director of the CID.

According to Bleakly's analysis, the Gwinnett Place area is a major economic engine for the county and state overall, with a total impact of $9.5 billion per year, with direct output of $4.5 billion per year and an indirect effect of $5 billion per year.

The underlying source of the GPCID’s economic vitality is the density of jobs, businesses, and residences within Gwinnett Place. The number and density of jobs has steadily grown within the district in recent years; Since 2011, the Gwinnett Place area has added 10,000 jobs, and the current total employment impact of direct and indirect jobs in Gwinnett Place is 57,302. There are 1,900 companies that provide Gwinnett Place employees with a total of $1.3 billion in annual net payroll, and the average employee salary is $53,000. The majority of jobs are in retail (24 percent), while 13 percent are in finance/insurance, eight percent are in management and six percent are in technology and science.

“Imagine the economic impact possibilities once redevelopment in this area has truly occurred,” said Allen.

Read the full article in the Atlanta Business Chronicle or the executive summary here.

BAG Welcomes the National Development Finance Summit to Atlanta

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Bleakly Advisory Group (BAG) is a proud sponsor of the 2017 Council of Development Finance Agencies (CDFA) National Summit in Atlanta November 15-17, 2017. As Georgia's leading independent urban development consultancy, helping  the public and private sectors create and execute downtown redevelopment plans, BAG is honored to help CDFA bring this important event to our town.

The CDFA National Summit brings together the leaders and dealmakers in the development finance industry to discuss best practices, trends, and project financing solutions. The event is designed for both public and private sector participants from all areas of the country. Attendees represent a diverse cross section of the development finance industry and bring unique perspectives, creative financing approaches, and interesting conversation to the event.

The Council of Development Finance Agencies is a national association dedicated to the advancement of development finance concerns and interests. CDFA is comprised of the nation’s leading and most knowledgeable members of the development finance community representing hundreds of public, private and non-profit development entities.