I had the pleasure and honor of participating on an Urban Land Institute Advisory Services Panel in California last month. The subject site was the 487-acre Fairplex, best known as the home of the Los Angeles County Fair. Urban Land Institute was invited to re-imagine this site’s potential as an economic engine and year-round destination and to identify opportunities for:
Improving land use, sustainability and utilization of existing assets
Creating economic impact
Improving the flow of visitors from future mass transit resources and within the Fairplex complex
Enhancing programming and visitor experience with new landscaping and experiential opportunities
Generating additional revenue
Creating mutually beneficial partnerships with community businesses and organizations
Connecting with and engaging the local community.
We had a great group of professionals on the panel, and I enjoyed working with the Fairplex’s management and operations teams.
A summary of the recommendations and the presentation can be found here.